Member News Archives - York County Regional Chamber of Commerce - SC https://www.yorkcountychamber.com Tue, 14 Oct 2025 14:35:10 +0000 en-US hourly 1 https://wordpress.org/?v=6.1.1 https://growthzonecmsprodeastus.azureedge.net/sites/953/2022/06/cropped-YCRC-favicon-1-32x32.png Member News Archives - York County Regional Chamber of Commerce - SC https://www.yorkcountychamber.com 32 32 Member Spotlight: Elsass Financial Group, Inc. https://www.yorkcountychamber.com/2025/10/14/member-spotlight-elsass-financial-group-inc/ Tue, 14 Oct 2025 14:35:10 +0000 https://www.yorkcountychamber.com/?p=62878 Back to Blog Member Spotlight: Elsass Financial Group, Inc. October 14, 2025 Mollie Rose Three Things to Know About Brad Stoehr of Elsass Financial Group Meet Brad Stoehr, Financial Advisor and Chamber Ambassador, who’s bringing both expertise and heart to York County’s growing financial landscape. From helping families plan for the future to launching creative…

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Member Spotlight: Elsass Financial Group, Inc.

October 14, 2025

Mollie Rose

Elsass Financial
Member News - 2025-10-14T100554.576

Three Things to Know About Brad Stoehr of Elsass Financial Group

Meet Brad Stoehr, Financial Advisor and Chamber Ambassador, who’s bringing both expertise and heart to York County’s growing financial landscape. From helping families plan for the future to launching creative community initiatives, Brad is passionate about making a lasting impact. Here are three things to know about him and his work.

1. He’s deeply rooted in family and community.

Brad proudly calls Fort Mill home, where he lives with his wife, Leslie, and their two kids, Stella and Miller. Family and community are at the heart of everything he does—whether that’s cheering on his daughter at softball tournaments, supporting his son in boxing, or staying active with F3, a local workout group.

Outside of work, Brad loves running, cooking, and spending time with friends. His entrepreneurial spirit also shines through his wide-ranging interests in AI, finance, fitness, and community impact. In 2021, he donated a kidney to a high school friend and went on to co-found Odd Kidneys, a nonprofit dedicated to supporting people through the kidney transplant journey.

2. He brings more than 20 years of financial expertise to York County.

With over two decades of experience, Brad helps individuals, families, and business owners find clarity and confidence in their financial health. He holds the CIMA® (Certified Investment Management Analyst) and CEPA® (Certified Exit Planning Advisor) designations, allowing him to guide clients through everything from retirement planning to complex business transitions.

At Elsass Financial Group, Brad recently opened the Fort Mill office as part of the firm’s mission to expand services and strengthen community roots. His career includes leadership roles with national firms and large RIAs, where he helped grow teams and guide clients through key financial decisions.

What sets Elsass Financial Group apart is its holistic approach—helping clients align their financial goals with their life goals. Their services include:

  • Personalized financial planning and wealth management

  • 401(k) plan support for employers and participants

  • Business transition and exit planning through Brad’s CEPA® expertise

  • Active local involvement, including a fun craft beer collaboration, “Liquid Asset,” with Amor Artis Brewing

3. He’s focused on growth, education, and community impact.

Looking ahead, Brad envisions Elsass Financial Group becoming a hub for families and business owners seeking long-term clarity and partnership in their financial journey. That includes growing the team, acquiring other advisory practices, and deepening community involvement throughout York County.

He’s also passionate about financial education—helping people of all ages gain confidence in managing their money. As a York County Regional Chamber Ambassador, Brad values the connections and collaborations that come with membership. “The Chamber has been a fantastic connector,” he says. “It’s a great way to meet other business leaders who care deeply about growing this community.”

Learn more at www.elsass-efg.com or connect with Brad on LinkedIn.

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Scaling Smarter, Not Harder: Build Repeatable Systems to Grow Your Business https://www.yorkcountychamber.com/2025/09/29/scaling-smarter-not-harder-build-repeatable-systems-to-grow-your-business/ Mon, 29 Sep 2025 15:37:55 +0000 https://www.yorkcountychamber.com/?p=62853 Scaling Smarter, Not Harder: Build Repeatable Systems to Grow Your Business September 29, 2025 Mollie Rose Growth stalls when leaders stay stuck in the weeds. Documented, repeatable systems free up time and eliminate bottlenecks. Businesses that scale well do so by creating clarity, consistency, and accountability. The bottom line: Systematization is not bureaucracy. It is…

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Scaling Smarter, Not Harder: Build Repeatable Systems to Grow Your Business

September 29, 2025

Mollie Rose

Scaling Smarter
  • Growth stalls when leaders stay stuck in the weeds.

  • Documented, repeatable systems free up time and eliminate bottlenecks.

  • Businesses that scale well do so by creating clarity, consistency, and accountability.

  • The bottom line: Systematization is not bureaucracy. It is your growth engine.

527 words ~ 2.5 min. read

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For many small business owners and leaders, the hardest part of growth is not getting started. It is scaling sustainably. The early wins that come from hustle and personal involvement eventually hit a ceiling when every decision runs through one person. The result is a leader buried in daily tasks and a team uncertain about how to move forward without constant direction.

The solution lies in building repeatable systems. A system is simply a documented, repeatable process that allows a business to deliver consistent results without reinventing the wheel each time. Far from slowing a company down, the right systems accelerate growth by creating clarity, accountability, and efficiency.

Every recurring task in your business is already a system. The real question is whether that system lives only in someone’s head or has been documented and refined so it can be executed without bottlenecks.

When leaders commit to systematization, two important things happen. First, they reclaim time and mental energy that can be redirected to higher-value work. Second, they empower their team with the tools and confidence to act independently. A clear process removes guesswork, ensures consistent quality, and allows new hires to get up to speed more quickly.

Not every system needs to be complex. In fact, simplicity is often the most powerful approach. A one-page checklist for weekly inventory or a standardized template for proposals can deliver a significant return. The key is consistency. Following the same steps each time reduces mistakes, strengthens trust with customers, and builds reliability into the culture of the business.

Technology can make systems even stronger. Project management tools, automation platforms, and digital knowledge bases help store and streamline processes. Yet technology alone is not the answer. The real power comes when leaders define “how we do things here” and instill that discipline across the organization.

The transition from being a doer to being a builder of systems is not always comfortable. It requires slowing down long enough to capture and refine processes, even when the daily to-do list feels overwhelming. But leaders who make that investment discover the payoff is significant: fewer bottlenecks, a more empowered team, and the capacity to pursue growth opportunities that once seemed out of reach.

The Bottom Line

Scaling a business is not about doing more. It is about doing smarter. Repeatable systems turn growth from a grind into a strategy. Leaders who embrace systematization free themselves from the bottleneck trap, equip their teams for success, and position their organizations to thrive at scale.

About the York County Regional Chamber

The York County Regional Chamber of Commerce is made up of more than 700 member firms employing more than 35,000 individuals and is the largest business organization in its four-county region of SC. Serving the Fort Mill, Rock Hill, Tega Cay, and greater York areas, the Chamber exists to connect its members to valuable resources and to serve as the voice of the regional business community.

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Ones to Watch Profile: Will Gilmore https://www.yorkcountychamber.com/2025/08/15/ones-to-watch-profile-will-gilmore/ Fri, 15 Aug 2025 14:51:59 +0000 https://www.yorkcountychamber.com/?p=62800 Ones to Watch Profile: Will Gilmore August 15, 2025 At YMCA Camp Cherokee, summer is more than a season—it’s a place where lifelong memories are made, leadership skills take root, and confidence grows. For Will “Happy” Gilmore, Executive Camp Director, ensuring those opportunities are accessible to every child—regardless of background—is both a professional mission and…

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Ones to Watch Profile: Will Gilmore

August 15, 2025

Ones to Watchwlogo
Will Gilmore

At YMCA Camp Cherokee, summer is more than a season—it’s a place where lifelong memories are made, leadership skills take root, and confidence grows. For Will “Happy” Gilmore, Executive Camp Director, ensuring those opportunities are accessible to every child—regardless of background—is both a professional mission and a personal calling.

With nearly a decade at Camp Cherokee, Will’s leadership has transformed the camp experience for thousands of youth while strengthening the organization’s financial foundation. Under his direction, the camp’s annual operating budget has grown from $600,000 to $1.3 million—an 85% increase that has expanded programming, improved facilities, and provided more access for underserved youth.

One of Will’s most notable recent accomplishments is the fundraising, planning, and completion of the camp’s new Recreation Hall—a 12,000 sq. ft. facility designed to enhance summer programming and support year-round activities. The project was no small feat. Through years of dedicated capital fundraising, Will and his team reached their $4 million goal, securing major support including a $750,000 grant from South Carolina’s Parks and Recreation Department, as well as multiple six-figure gifts from corporate and individual donors. The new building officially opened in November 2024, ushering in a new era of possibilities for the camp.

But Will’s impact reaches far beyond Camp Cherokee’s grounds. As an American Camp Association Standard Accreditation Visitor, he travels to evaluate other camps, sharing best practices and supporting excellence in youth programming. His volunteer work is equally impressive—serving as Vice Chair for Strides for Strength, where he helped secure 501(c)(3) status and coordinated fundraising events generating $25,000 each; and dedicating years to Camp LUCK, a camp for children with congenital heart disease, where he helped establish the programming standards still used today.

Will’s passion for youth development is matched by his belief in the power of community. Whether it’s mentoring new camp leaders, securing resources for underserved families, or designing spaces where kids can simply be kids, he brings energy, vision, and a can-do spirit to every challenge.

As one of the Chamber’s Ones to Watch, Will “Happy” Gilmore exemplifies the leadership, innovation, and community-minded drive that make York County stronger—one camper at a time.

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Ones to Watch Profile: Trey Griffy https://www.yorkcountychamber.com/2025/07/31/ones-to-watch-profile-trey-griffy/ Thu, 31 Jul 2025 18:01:13 +0000 https://www.yorkcountychamber.com/?p=62765 Ones to Watch Profile: Trey Griffy July 31, 2025 As Branch Manager of Nesbit Agencies Carolinas, Trey Griffy is leading with both purpose and performance. Since stepping into his leadership role in 2019, he has transformed the agency’s Southeast division—based in Fort Mill—into one of its strongest performers. Under Trey’s guidance, the office has seen…

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Ones to Watch Profile: Trey Griffy

July 31, 2025

Ones to Watchwlogo
Trey Griffy

As Branch Manager of Nesbit Agencies Carolinas, Trey Griffy is leading with both purpose and performance. Since stepping into his leadership role in 2019, he has transformed the agency’s Southeast division—based in Fort Mill—into one of its strongest performers. Under Trey’s guidance, the office has seen a 285% increase in revenue, with a personal portfolio nearing $9 million in written premium.

What makes this growth even more impressive is that Trey entered the York County market as a complete unknown. Through dedication, community connection, and specialized expertise in areas like multifamily association insurance, he built lasting client relationships and helped cement Nesbit Agencies' reputation as one of the top 100 independent insurance agencies in the nation.

But Trey’s impact doesn’t stop at the office door.

Outside of work, Trey invests deeply in his community—coaching youth baseball, soccer, and basketball since 2021 and volunteering his musical talents on his church’s worship team. “Coaching gives me the chance to invest in the next generation—teaching not just the game, but values like teamwork and resilience,” he shares. He also serves 1–2 times a month in worship services, using his musical skills to contribute to something larger than himself. “These roles aren’t part of my job—they’re extensions of what I care about: showing up for others, using my gifts to serve, and staying connected to the community that has supported me.”

In 2024, Trey graduated from Leadership York County, calling it a transformative experience that expanded both his professional insights and local network. “The relationships I built through LYCO were some of the most meaningful of my career,” he says.

Trey Griffy exemplifies what it means to lead with heart and hustle. We're proud to honor him as one of the Chamber’s 2025 Ones to Watch.

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Caring from the Cubicle: How Aging Parents Reshape Employee Well-Being https://www.yorkcountychamber.com/2025/07/21/caring-from-the-cubicle-how-aging-parents-reshape-employee-well-being/ Mon, 21 Jul 2025 18:21:26 +0000 https://www.yorkcountychamber.com/?p=62730 Caring from the Cubicle: How Aging Parents Reshape Employee Well-Being July 21, 2025 Caring for an aging parent is a significant undertaking, often placing immense emotional and physical strain on family caregivers. This burden can significantly impact their work life, leading to decreased productivity, increased absenteeism, and heightened stress levels. Understanding this challenge is crucial…

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Caring from the Cubicle: How Aging Parents Reshape Employee Well-Being

July 21, 2025

Homewell Care Services
Homewell Care Services

Caring for an aging parent is a significant undertaking, often placing immense emotional and physical strain on family caregivers. This burden can significantly impact their work life, leading to decreased productivity, increased absenteeism, and heightened stress levels. Understanding this challenge is crucial for employers seeking to support their employees and maintain a healthy, productive workforce.

The Hidden Costs of Caregiving:

The responsibilities of caring for an aging parent extend far beyond emotional support. Caregivers often juggle demanding work schedules with the daily tasks of managing their parent's healthcare, personal care, household chores, and finances. This can lead to:

  • Reduced Productivity: The constant worry and mental load associated with caregiving can significantly impact concentration and focus at work. Employees may find themselves distracted, less efficient, and struggling to meet deadlines.
  • Increased Absenteeism: Unexpected health crises, doctor's appointments, and emergency situations related to the parent's care can necessitate frequent absences from work, disrupting workflows and impacting team productivity.
  • Burnout and Stress: The relentless demands of caregiving can lead to burnout, exhaustion, and chronic stress. This can manifest as decreased morale, irritability, and even physical health problems, further impacting work performance.
  • Financial Strain: Caregiving often involves significant financial burdens, including medical expenses, home modifications, and potentially reduced income due to decreased work hours or career changes. This financial stress can add to the overall burden and impact an employee's well-being.

The Role of Employers in Supporting Employees:

Employers play a vital role in mitigating the impact of caregiving responsibilities on their employees. Offering supportive policies and resources can make a significant difference:

  • Flexible Work Arrangements: Allowing flexible work schedules, remote work options, or compressed workweeks can provide caregivers with the flexibility they need to manage their responsibilities.
  • Paid Time Off: Generous paid time off policies can allow employees to attend to their parents' needs without jeopardizing their job security or income.
  • Employee Assistance Programs (EAPs): EAPs offer confidential counseling, support groups, and resources to help employees cope with the stress and challenges of caregiving.
  • Caregiver Training and Resources: Providing access to information and resources on caregiving techniques, available services, and financial assistance programs can empower employees to manage their responsibilities more effectively.
  • Open Communication and Understanding: Creating a culture of open communication and understanding allows employees to feel comfortable discussing their caregiving responsibilities without fear of judgment or reprisal.

HomeWell's Solution:

HomeWell Care Services offers a vital solution for employers and employees facing the challenges of aging parent care. We provide comprehensive in-home care services, allowing employees to maintain their work life while ensuring their parents receive the necessary support. Our services include:

  • Personal Care: Assistance with bathing, dressing, toileting, and other personal care needs.
  • Companionship and Support: Providing companionship, emotional support, and engaging activities to combat loneliness and isolation.
  • Meal Preparation and Nutrition: Ensuring proper nutrition through meal preparation and assistance with grocery shopping.
  • Medication Management: Assisting with medication reminders and administration.
  • Light Housekeeping: Maintaining a safe and clean home environment.
  • Transportation: Providing transportation to medical appointments and other essential errands.

By partnering with HomeWell, employers can demonstrate their commitment to employee well-being, reducing absenteeism, improving productivity, and fostering a more supportive and inclusive work environment. This investment in employee support ultimately benefits both the employee and the employer, contributing to a healthier and more successful organization. Contact HomeWell today to learn more about how we can help you support your employees and their families.

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Ones to Watch Profile: Travis Shealey https://www.yorkcountychamber.com/2025/07/16/ones-to-watch-profile-travis-shealey/ Wed, 16 Jul 2025 16:03:38 +0000 https://www.yorkcountychamber.com/?p=62710 Ones to Watch Profile: Travis Shealey July 16, 2025 When it comes to dedication, service, and leadership in York County, few embody those values as fully as Travis Shealey, K9 Sergeant with the York County Sheriff’s Office. With over a decade of service in law enforcement and nearly two decades as a volunteer firefighter, Travis…

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Ones to Watch Profile: Travis Shealey

July 16, 2025

Ones to Watchwlogo
Trey Griffy

When it comes to dedication, service, and leadership in York County, few embody those values as fully as Travis Shealey, K9 Sergeant with the York County Sheriff’s Office. With over a decade of service in law enforcement and nearly two decades as a volunteer firefighter, Travis has built a career—and a life—centered on protecting others.

As K9 Unit Supervisor, Travis leads a team of highly trained K9 handlers and coordinates a 14-member K9 response team. Whether tracking missing persons, locating fleeing suspects, or advising young cadets through the Explorer Post program, he brings both tactical expertise and deep compassion to every mission.

Throughout his career, Travis has earned numerous accolades, including the York County Sheriff’s Office Medal of Valor, the Life Saving Medal, and Deputy of the Year honors from the Rock Hill Optimist Club. He’s also been recognized multiple times as Employee of the Month and holds advanced certifications in tracking, criminal enforcement, and law enforcement instruction.

Outside of his uniformed service, Travis continues to make an impact in his hometown of McConnells through the McConnells Volunteer Fire Department, where he’s served since 2005. Though his call volume has shifted since entering law enforcement, his commitment to community engagement remains strong, often assisting with fire department events and mentoring young firefighters.

A steadfast presence in times of crisis and calm, Travis’s career reflects a rare blend of courage, skill, and humility. His leadership and unwavering commitment to public safety make him a truly deserving recipient of the Chamber’s Ones to Watch recognition.

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Ones to Watch Profile: Stacey Adams https://www.yorkcountychamber.com/2025/07/11/ones-to-watch-profile-stacey-adams/ Fri, 11 Jul 2025 13:26:39 +0000 https://www.yorkcountychamber.com/?p=62699 Ones to Watch Profile: Stacey Adams July 11, 2025 We’re proud to celebrate Stacey Adams, Financial Education Manager at Founders Federal Credit Union, as one of York County’s 2025 Ones to Watch honorees. With more than a decade at Founders, Stacey has dedicated her career to making financial education more than just a resource—it’s a…

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Ones to Watch Profile: Stacey Adams

July 11, 2025

Ones to Watchwlogo
Stacey Adams

We’re proud to celebrate Stacey Adams, Financial Education Manager at Founders Federal Credit Union, as one of York County’s 2025 Ones to Watch honorees.

With more than a decade at Founders, Stacey has dedicated her career to making financial education more than just a resource—it’s a movement. Through her leadership, programs like Mad City Money have expanded into public, private, charter, and homeschool classrooms, giving students from all educational backgrounds the tools to make smart financial choices early in life.

But Stacey’s impact doesn’t stop in the classroom.

She works hand-in-hand with nonprofits, shelters, and resource centers across York County, helping individuals and families navigate the journey from instability to independence. One of her most rewarding moments came from helping a woman named Maria transition from homelessness to homeownership—a story that perfectly illustrates Stacey’s compassion, persistence, and belief that everyone deserves a path to financial freedom.

In 2024 alone, Stacey helped Founders reach more than 10,900 individuals across the Carolinas through financial literacy programming—including 3,000 in York County.

In addition to her day job, Stacey is an active leader in several professional and civic groups. She helped launch the Certified Credit Union League Financial Wellness Network for the state, giving others in her field a platform to collaborate and grow. Locally, she serves with United Way Women United, the Progressive Association of Chester County Communities (as Treasurer), and Harmony Baptist Church.

Whether she’s leading a budgeting class, mentoring a new homeowner, or writing her church’s first employee handbook, Stacey brings her whole heart to the mission of financial empowerment. Her work proves that financial education isn’t just about numbers—it’s about changing lives.

Stacey Adams is an inspiring leader, community champion, and truly One to Watch.

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Ones to Watch Profile: Reid Hovis https://www.yorkcountychamber.com/2025/07/08/ones-to-watch-profile-reid-hovis/ Tue, 08 Jul 2025 13:09:12 +0000 https://www.yorkcountychamber.com/?p=62690 Ones to Watch Profile: Reid Hovis July 8, 2025 From the soccer fields of Northwestern High School to the heart of downtown Rock Hill, Reid Hovis has always been driven by a deep commitment to his hometown. As the co-founder and operator of Smooth Move, a full-service moving and storage company serving both North and…

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Ones to Watch Profile: Reid Hovis

July 8, 2025

Ones to Watchwlogo
Reid Hovis

From the soccer fields of Northwestern High School to the heart of downtown Rock Hill, Reid Hovis has always been driven by a deep commitment to his hometown. As the co-founder and operator of Smooth Move, a full-service moving and storage company serving both North and South Carolina, Reid has not only built a thriving business—but also a powerful platform for community impact.

Over the past decade, Reid has led Smooth Move through impressive growth. In 2024, the company celebrated its best financial year to date, completing over 800 moves and doubling its full-time staff—all of whom live locally in Rock Hill. Reid credits this success to the people behind the business, ensuring each team member received at least two raises in 2024, and emphasizing personal and professional development as the foundation of their success. With over 500 Google reviews and an impressive 4.9-star rating, Smooth Move has earned a stellar reputation for quality service and genuine care.

But what truly makes Reid One to Watch is his unwavering dedication to service beyond the business. Since 2015, Smooth Move has been a hands-on partner and proud sponsor of Rock Hill’s iconic Come See Me and ChristmasVille festivals—donating over $100,000 in logistics support, staffing, and sponsorships. Reid is also a passionate advocate for Back the Pack, a program providing meals to local students each week during the school year. His contributions to the program over the past decade total more than $150,000, helping meet essential needs for students across the Rock Hill School District.

Whether it's supporting local festivals, aiding disaster relief efforts across the Carolinas, or mentoring students through partnerships with the Applied Technology Center, Reid leads with compassion, responsibility, and vision. His favorite quote—“Society grows great when old men plant trees in whose shade they know they shall never sit”—perfectly captures his quiet but powerful leadership.

As Rock Hill continues to grow, leaders like Reid Hovis ensure the heart of the community remains strong. We are proud to name him as one of our 2025 Ones to Watch.

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Ones to Watch Profile: Nathan Mallard https://www.yorkcountychamber.com/2025/07/01/ones-to-watch-profile-nathan-mallard/ Tue, 01 Jul 2025 13:33:43 +0000 https://www.yorkcountychamber.com/?p=62684 Ones to Watch Profile: Nathan Mallard July 1, 2025 Nathan Mallard is no stranger to growth, vision, and community impact. As Co-Founder of The Home Team at Allen Tate Realtors, Nathan has helped turn a small group of agents into a dominant force in the Rock Hill real estate market. Under his leadership, the team…

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Ones to Watch Profile: Nathan Mallard

July 1, 2025

Ones to Watchwlogo
Nathan Mallard

Nathan Mallard is no stranger to growth, vision, and community impact. As Co-Founder of The Home Team at Allen Tate Realtors, Nathan has helped turn a small group of agents into a dominant force in the Rock Hill real estate market. Under his leadership, the team reached an impressive $70 million in closed volume in 2024 — nearly doubling their average production since launching in 2018.

Beyond closing deals, Nathan is focused on team leadership and culture, overseeing recruitment, budgeting, and team development. “A good leader,” Nathan says, “is very clear and upfront with expectations, and with making decisions.” It’s a philosophy that has guided his team’s strategic growth and success.

But Nathan’s contributions don’t stop at business. He’s a dedicated community leader whose fingerprints can be found across Rock Hill. As a longtime board member of Bethelwoods Camp and Conference Center, he helped establish the camp’s 501(c)(3) status and provided critical leadership during the COVID-19 pandemic. He’s also served on the City of Rock Hill Planning Commission, helping to shape the city's 2030 strategic plan.

One of Nathan’s most visible roles is with the beloved Come See Me Festival. He’s been part of the leadership team for over a decade — organizing major events like Beach Bash and overseeing communications — and now serves as Vice Festival Chair, on track to lead the entire festival in 2026. His goal? To improve the experience for both attendees and the volunteers who make it all possible.

Nathan is also deeply engaged in Rock Hill’s professional ecosystem, from launching the Old Town Referral Group, to serving on the Piedmont Regional Association of Realtors Board, where he advocates for both realtors and homeownership.

With a sharp business mind, a heart for service, and a deep investment in York County’s future, Nathan Mallard is truly One to Watch.

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Ones to Watch Profile: Michael Parsons https://www.yorkcountychamber.com/2025/06/25/ones-to-watch-profile-michael-parsons/ Wed, 25 Jun 2025 15:32:37 +0000 https://www.yorkcountychamber.com/?p=62668 Ones to Watch Profile: Michael Parsons June 25, 2025 As the Area Manager of Ride Operations at Carowinds, Michael Parsons oversees the operation of more than 43 attractions, ensuring the safety and enjoyment of over 14 million guests each year. But his role is far more than logistics and checklists — it’s about delivering experiences…

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Ones to Watch Profile: Michael Parsons

June 25, 2025

Ones to Watchwlogo
Michael Parsons

As the Area Manager of Ride Operations at Carowinds, Michael Parsons oversees the operation of more than 43 attractions, ensuring the safety and enjoyment of over 14 million guests each year. But his role is far more than logistics and checklists — it’s about delivering experiences that leave a lasting impression.

Michael’s leadership journey is rooted in purpose and performance. During his time managing Carowinds’ Admissions and Guest Services, he developed and launched a robust associate development program that significantly improved team performance. The result? A 7% increase in associate friendliness and knowledge scores — a tangible reflection of his commitment to professional growth and guest experience.

Beyond training and culture-building, Michael has made a measurable financial impact. He has led initiatives resulting in over $600,000 in labor savings and $1 million in expense reductions. He also introduced operational changes at the toll plaza that improved traffic flow by 10%, directly enhancing guest arrival experiences.

Since transitioning to ride operations in 2023, Michael has continued to break records. Under his leadership, the department saw the highest year-over-year operational uptime increase across all 42 Six Flags parks — boosting ride availability and enabling more guests to enjoy their visit. His labor strategies have not only saved money but also supported a rise in ridership from 12 million to over 14 million annually.

Outside of Carowinds, Michael is an active contributor to the York County community. As a member of the Leadership York County Planning Council, he has helped coordinate impactful days focused on education and tourism, highlighting regional assets, and connecting key leaders across industries. He previously coached elementary school students in Science Olympiad, fostering curiosity and teamwork among young learners.

Michael is also an International Ride Operations Certified Instructor and Trainer, further underscoring his deep expertise and industry commitment.

Whether he’s mentoring young associates, streamlining operations, or leading with integrity, Michael Parsons exemplifies what it means to be “One to Watch.” His blend of technical skill, operational excellence, and people-first leadership continues to shape the future of Carowinds — and the broader business community of York County.

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